What did Jupiter Aim for?

Jupiter decided to scale up its online marketing strategy by tapping into the massive potential of YouTube and Instagram. They aim to create awareness and maximum conversions for the Jupiter app via finance influencers and other creators with great reach.

What were their Campaign Goals?

Introducing the Jupiter app as a 100% Digital Banking App to simplify banking matters.
Creating awareness about the app by stating its key features to their target audience.
Achieving maximum views through larger influencer categories to reach a mix of audiences followed by account openings within the stated budget

Why did we choose Instagram & Youtube for the Campaign?

Instagram as a platform helps reach a larger audience in order to create brand awareness. The right Instagram marketing strategy was deployed to create a massive brand impression.

Youtube is more of a knowledge-centric platform; hence we used informative videos to educate the audience about the features of the Jupiter App, eg., how to open an account with Jupiter app, unbox the Jupiter kit, etc.

Jupiter’s Result Tielding Online Marketing Strategy

The campaign was executed for PAN India. Jupiter chose a mix of finance influencers and comedy creators so as to target a wider audience. The aim was to reach larger audience groups to create better awareness of digital banking apps, and creators who have a stronghold in the finance sector were chosen.

The Quick Execution Using Influencers

The campaign was executed for PAN India by selecting the top finance influencers and comedians from the Influencers’ Industry.

Instagram Marketing Strategy

1. The ‘Unfinance’ Decode

The popular finance influencer decodes inflations and nudges his followers to use the Jupiter app for better finance management.

2. Save to Travel

Radhika, the famous travel influencer, says how one can easily manage their travel expenses using the Jupiter app and travel with ease.

3. No more stress spending

Drishti, the lifestyle influencer, elucidates about stress spending and urges people to use the Jupiter app to make smart spending choices.

Youtube Marketing Strategy

1. The smart trade

Finance creator Nitin Bhatia encourages people to use the Jupiter app while factually explaining trading. The colloquial touch makes the brand reach out to the vernacular audience.

2. Jupiter talks through Paise ki Baat

This famous Youtube channel elucidates the safety and benefits of using the Jupiter app. The regional content provides clarity about the digital banking app to the local audience.

3. Smart investment choices made

In this video, the well-known financial advisor Tarun talks about the benefits of using the Jupiter Money app and provides ideas on making smart investments.

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