Healthy food items
Influencer Marketing
The aim is to promote Happilo dry fruits during the festive season of Ganesh Chathurthi by making healthy modaks. YouTube and Instagram campaigns were carried out for the same. This approach would create brand awareness and leverage sales.
To create awareness of Happilo dry fruits and encourage the audience to use in Ganesh Chaturthi recipes and prepare healthy modaks.
To increase conversions and sales through YouTube and Instagram campaigns.
As most of the target audience looks for recipes online, and reach and conversions are much higher on YouTube and Instagram, these platforms were chosen.
Happilo selected influencer chefs who are good at curating new and unique styles of recipes. These are two popular chefs from the industry who got featured on Masterchef India. We discovered that creating a new style of modak recipe i.e., from healthy dry fruits, caught the attention of homemakers and nudged these two influencers to showcase the same on Instagram. We also asked them to post a similar reel on their Youtube channel as well.
Famous chef influencer Neha Shah has made a vibrant video showcasing the making of Ganesh Chaturti Modak using Happilo dry fruits.
Well-known influencer Parth Bajaj, nudges his followers to indulge in guilt-free snacking by using Happilo dry fruits in their Ganesh Chaturti Modak.
We garnered great traction throughout a wide section of our target audience based on YouTube and Instagram:
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