How to use influencer marketing to spread awareness on COVID-19

COVID-19 has witnessed people flock online as they lead their lives in the confines of their homes for an indefinite amount of time. And while most industries have come to a standstill, the engagement on social media is through the roof across various platforms. For this reason, brands have begun reaching out to influencers to […]

Why Influencer Marketing will have an interesting 2021 in India

The Premise In marketing it is a well known fact that consumers would devote their time ergo their hard earned money to a product/brand which they trust. In order to make the problem statement simpler few marketers got together and realized that the easiest way to achieve someone’s trust is to assign a person whom […]

Leveraging Influencer Marketing for Wonderchef’s campaign #DearManHoldThePan Around Gender Equality

Wonderchef is a leader in cookware and kitchen appliances, marked by their hallmark German quality standards, Italian craftsmanship, and relentless creativity, setting them a league apart in their industry. With a comprehensive understanding of kitchens across India, they approached us to help them raise awareness on the prevalence of persisting gender roles, and the importance […]

#LeaveYourCarBehind Campaign for Uber to create awareness through influencers about…

#LeaveYourCarBehind Campaign for Uber to create awareness through influencers about reducing pollution Uber is one of India’s leading ride-hailing firms, with a presence in over 63 countries, completing 14 million trips each day over 91 million active platform consumers.  They approached us to help them execute three of Uber’s digital campaigns to create awareness to […]

#SwiggyStarHunt – Partnered with Tik Tok Influencers to Drive Employee…

   Hit 100M+ views on Tik Tok by leveraging vernacular marketing for Swiggy Star Hunt campaign Founded in 2014, Swiggy is the most popular and largest online platform for food ordering and delivery in India. Based out of Bengaluru, India, the company was operating out of 100 cities across the country as of March 2019.  Swiggy […]

Leveraged Vernacular Influencer Marketing to Achieve 1 Million+ App Installs…

Founded in 2016, KhataBook is a popular online app that aims to help the small and medium-sized business (SMB) sector manage all types of transactions using their digitized ledger service. Available for Android devices in 10+ languages, KhataBook approached us with the objective of reaching 1 million downloads on the Google Play Store. And we […]

Problems faced by influencer marketing and solutions for each one…

The marketing landscape in India has undergone tremendous changes since the advent of influencer marketing.  This new-age digital concept runs on the age-old formula of word-of-mouth marketing, making it the most effective branding tool for all sectors. Hence, companies have realised the importance of allocating adequate budgets to deploy fool-proof influencer marketing campaigns in order […]

Tips to follow to be a successful parenting influencer

After having spent a decade in corporate communications, my life was going in the desired direction and then pregnancy happened. The Champa Tree (aka TCT) was conceived in the month of May 2014. Around the same time as my son’s birth. In the initial years, both the blog and my son required my utmost attention. […]