How can influencer marketing help a startup increase its visibility?

Influencer marketing is a form of marketing where brands reach out to individuals who have a strong base of followers and have established themselves in a particular field.  According to Adweek’s article, ninety-four percent of those who used influencer marketing find the technique to be very effective and have spent approximately Rs.16lakhs – Rs.32lakhs per […]

Why Influencer Marketing cannot help a bad product

As Social media channels continue to grow, content creators remain a part of the growth cycle. They help to create engaging content which connects with their audience. The way people consume content is always evolving. The progress in social media has given rise to a new form of advertising- Influencer Marketing. Influencer marketing is one […]

Influencer Interview – Vidya Sury

As a part of our #Influencerspeaks series, we bring you some interesting insights into Influencer Marketing. This week at Influencer, we interviewed Vidya Sury from Blog. Vidya’s journey as a mother fills your heart with love and gratitude. Through her blog, she strives to touch hearts and make a difference in the lives of her […]

Influencer Interview – Prerna Sinha

As a part of our #Influencerspeaks series, we bring you some interesting insights into Influencer Marketing. This week at Influencer, we interviewed Prerna Sinha from Maa of All Blogs. Her Blog has interesting ideas on parenting. Apart from being a good parent, Prerna believes and encourages every mother to look at life beyond parenting. On […]

Influencer Interview – Shruti Bhat

As a part of our #Influencerspeaks series, we bring to you some interesting insights into Influencer Marketing. This week we interviewed Shruti Bhat from Artsy Craftsy Mom. Shruti’s blog covers interesting ideas on Arts & Crafts for kids. Here’s what she had to share about her journey: 1. Can you please tell us a little bit about yourself and […]

Six tips for influencers to create brand-centric content that your…

For an influencer, content is truly the king. Knowing your audience and creating content that they will love and share is highly essential to be a successful influencer.  It is the content that makes or breaks the blog. However, the challenge begins when you want to create band-centric content that also interests your audience. Read […]

Influencer Interview – Lata Tokhi

As a part of our #InfluencerSpeaks series, we bring to you some interesting insights into Blogging. This week we interviewed Lata Tokhi, a Mom of three kids. Lata is a Lifestyle Blogger who is popular for her unique parenting style. Here’s what she had to tell us about her journey so far: 1. Can you […]

Snapchat stories Vs Instagram stories

Always contemplating as to which social media platform you should be more active on when it comes to updating your daily live steam stories? Well yes, the confusion is more likely between Instagram and Snapchat. Snapchat is, of course, the big daddy behind this concept. It introduced the idea of stories and took live streaming […]