5 Major Breakthrough Indian Influencer Marketing Trends for 2021

Indian Influencer marketing has absolutely taken off in the last couple of years, but it’s been continuously changing itself with time, and brands that don’t keep up with these novelties will definitely have a tough time. Influencer marketing trends have taken every aspect of the digital marketing world by storm. Irrespective of what your brand […]

5 Reasons To Consider Influencer Marketing For Ecommerce

When the COVID-19 pandemic hit, it was not what we expected. Every industry in the market took a huge hit during this pandemic but it is time for them to bounce back. 2021 is a year full of changes and with the right change in your marketing strategy, a little flexibility, you can make a […]

“Using influencer marketing for Marks and Spencer’s #RethinkWithMandS Campaign around…

ABOUT THE BRAND Marks and Spencer, more commonly known as M&S is a multinational retailer headquartered in London. The brand specializes in clothing, home products as well as beauty products of its own label. It now has approximately 70 stores across 30 cities like New Delhi, Amritsar, Mumbai, Pune, Kolkata, Bangalore, Chennai, Kochi, Bhopal, Kanpur, […]

Right Types of Influencers for The Different Marketing Funnel Stages

If you often confuse the sales funnel with the marketing funnel, then all you need to know is: ‘Marketing Funnel deals with advertising, to give the leads a reason to come buy a brand’s product or services. Whereas, the Sales Funnel deals with how to make those leads buy often, thus making them a loyal […]

6 Influencer Marketing Trends That Don’t Work

Influencer Marketing trends have been steadily gaining traction over the last decade. The reach it has managed to acquire proves that incorporating influencer marketing in your brand’s digital marketing strategy is bound to yield enhanced visibility and brand recall.  In tandem with numerous technological advancements, marketers are constantly on the lookout for the next new […]

Creating Awareness For TataCliq Via Influencer Marketing

  About Tata CliQ Tata CLiQ is a leading E-commerce company, belonging to the Tata group and based out of Mumbai, Maharashtra. Tata CLiQ sells a variety of products on its platform ranging from Electronics, Fashion, Footwear to Accessories. Tata CLiQ also has a luxury counterpart called Tata CLiQ Luxury which offers products from premium […]

Top Fashion YouTubers in India to Follow in 2022

A dupatta to match your favourite kurta at a cousin’s wedding, a trending sherwani for Diwali or the outfit you should wear on the first day of office, men and women alike, have always turned to Indian fashion YouTubers for the best advice. Everyone has their preferences when it comes to choosing whom they want […]

Top 11 Health Bloggers & Fitness Influencers to Follow in…

For a long time now, fitness has become less of an option and is gradually developing more into a standard of lifestyle. Be it for our yearly bodybuilding goals, or implementing healthier lifestyles, we have started searching for the right motivation and guidelines to better our lives. And, a sea of health bloggers and fitness […]