Bigg Boss’ Shalini Sathyanarayan’s take on being an Influencer

Influencer marketing as a marketing strategy has become widely popular in the recent past, worldwide. With the COVID-19 pandemic causing a recession in the employment market and a boom in social media usage and traffic, more and more influencers are starting to project and take over the digital space with their content. And realizing this […]

Trell: All you need to know about India’s TikTok

KEY HIGHLIGHTS: Downloads: 10 M+ Rating on PlayStore: 4.4 Available in 8 Languages: Marathi, Kannada, Bengali, Hindi, Tamil, Telugu, Malayalam and English Allows users to create, edit and share videos, shop and also earn rewards.    The number of mobile applications (apps) as alternatives to popular short-video app TikTok has been on a rise ever […]

Influencer Marketing Report 2020 for India

Influencer.in launches Influencer Marketing Report India 2020 Key Insights Most of the responses came from influencers in Delhi and Mumbai. This could mean the scope for social media influencer marketing in these cities is better. Also, the number of influencers from metro cities like Bangalore and Kolkata is rising too.  The current influencer marketing statistics […]

12 Best TikTok Alternatives In India

As per our prediction that 2020 will be an interesting year for influencers in India , no doubt, Influencer marketing has been rapidly evolving in spite of the historic ban of the most-liked Chinese app : TikTok. Influencers have overcome this challenge by switching to these top Indian app alternatives to TikTok. If you are […]

Kidfluencer Marketing in India – A Beginner’s Guide

Who is a Kidfluencer? Kidfluencers, also known as kid influencers, are similar to influencers – they make their living online by influencing people through their lifestyle. Kidfluencers are child influencers typically below the age of 16 who have built, or are building, their social media presence. Their accounts are generally monitored by their parents to […]

How can an influencer marketing strategy help a new brand…

As a new brand, it is highly essential to follow a full-funnel marketing approach. This can be kickstarted with a deep dive into your branding activities to reach the right audience and let them know that you are now in the market. This will create an impression good enough that would make your target audience […]

6 Ways to Develop a Killer Content Marketing Strategy for…

Whether you’re about to launch your startup soon or already have an established presence in the industry, developing a content marketing strategy is always welcome. According to Business 2 Community, 70% of companies actively invest in content marketing, with 24.26% planning to do so in the near future. However, 90.63% of pages get zero traffic […]

Why influencer campaigns are rapidly growing, inspite of the COVID-19…

Coronavirus, also known as COVID-19 has left the world at a standstill with over 1.9 million cases worldwide leading to a global recession. The 21-day lockdown was an imperial safety measure taken by the Indian government to control the spread of the disease. Staying at home under lockdown isn’t as easy as it seems to […]