Why Instagram Is the Most Important Channel for Influencer Marketing

Remember the days when people used to ask for your phone number if they wanted to reach out to you? Today, they’re much more likely to ask you for your Instagram handle instead. Instagram has exploded into one of the biggest social media platforms today, with 500 million active daily users. That’s 500 million people […]

How Influencer Marketing Can Help Restore Trust In a Good…

For a business to flourish, you need to reach your consumers in a way that inspires trust. Gaining your consumer’s trust is the only way to establish a long-term relationship with them. Since trust is the real currency of marketing, businesses that are not trusted, do not grow. One of the fastest growing forms of […]

Top 10 Instagram Fitness Female Influencers that you should follow

To include exercise in your daily routine can be a challenge. Following an exercise is easier when it is pictorially represented and Instagram is the right place to look for it. With the pandemic in play, it has never become more important than to keep a good track of your health and fitness. Today, several […]

11 Common Mistakes That Influencers/Bloggers Make

It is the 21st century and the internet rules everything. Today, the internet has transformed into a huge marketplace for everyone to express their views and opinions. It has also turned into a lucrative arena for advertisers to market their products. The combination of these two developments has led to the creation of a new […]

15 Content Marketing Blogs Every Blogger Must Follow

Today, good content is considered as one of the most important aspects of social media marketing. If you are a blogger and more so, an influential blogger, you know that content makes a world of a difference to how well your blog is received by potential followers. Blogs exist in a shared universe, giving you […]

How can influencer marketing help a startup increase its visibility?

Influencer marketing is a form of marketing where brands reach out to individuals who have a strong base of followers and have established themselves in a particular field.  According to Adweek’s article, ninety-four percent of those who used influencer marketing find the technique to be very effective and have spent approximately Rs.16lakhs – Rs.32lakhs per […]

Why Influencer Marketing cannot help a bad product

As Social media channels continue to grow, content creators remain a part of the growth cycle. They help to create engaging content which connects with their audience. The way people consume content is always evolving. The progress in social media has given rise to a new form of advertising- Influencer Marketing. Influencer marketing is one […]

Influencer Interview – Vidya Sury

As a part of our #Influencerspeaks series, we bring you some interesting insights into Influencer Marketing. This week at Influencer, we interviewed Vidya Sury from Blog. Vidya’s journey as a mother fills your heart with love and gratitude. Through her blog, she strives to touch hearts and make a difference in the lives of her […]