Top Influencer Marketing Campaigns of 2016

Another year came to an end, and 2016 has been nothing but productive in terms of influencer marketing. In 2015, influencer marketing began to emerge as an interesting marketing strategy in India. Gradually, many brands realised the positive impact of involving influencers in their marketing strategies. In 2016, we saw many brands considering influencer marketing […]

7 Influencer Marketing Trends That Will Work Wonders In 2017

Influencer marketing has come a long way since the conception of Social Media and the implementation of marketing techniques within the same. Like all successful marketing techniques, influencer marketing will go through the annual rinse and repeat formula as more and more marketers are using the technique in various ways and for various purposes. 2017 […]

List of 10 digital influencers in Bangalore

Influencer marketing has become a worldwide trend in the recent few years. Be it through blogging or social media, marketing with the help of digital influencers has been successful across various businesses. For example, recently, the launch of Axis Bank’s new initiative Thought Factory was trending on Twitter – all thanks to just digital influencers. […]

Case Study: Influencer Marketing for Axis Bank

Axis Bank is the third largest private sector bank in India. The bank is known to offer an entire spectrum of financial services. With 2904 domestic branches and 12,743 ATMs, they serve customers of varied professional backgrounds ranging from agriculture to corporate. One of the first new generation private sector banks, Axis Bank always gives […]

How to increase YouTube views?

Videos have established itself as the most popular source of online media. Since the introduction of YouTube in 2006, many people have taken up video blogging as a hobby, and some people have even started to pursue this as a full-time profession. Now, video blogging (popularly known as vlogging) is one of the popular marketing […]

How to Increase Your Instagram Followers Using Influencers

Social Media today has become more than just a nifty platform to connect with peers across the globe; it’s now one of the most used mediums for advertising and business promotion. One such platform; Instagram, is climbing the ranks as a highly popular advertising and promotion tool, given the number of users (400 million) and […]

Influencer Marketing for B2B Firms

Influencer marketing is an emerging trend that many brands prefer over conventional marketing methods. Influencer marketing is quite different from traditional marketing approaches. Similar to other marketing methods, even influencer marketing can be customized to suit both Business to Consumer (B2C) and Business to Business (B2B) firms. According to Demand Gen Report’s 2014 Content Preferences […]

Case Study: Influencer Marketing for Fashion E-Commerce, Craftsvilla

Craftsvilla is one of the leading Indian marketplaces that sell unique Indian products online. Known for selling handmade, vintage, ethnic, organic, and natural products from India, Craftsvilla connects local artisans and designers directly to global consumers. With an aim to remove mediators between local artisans and their customers, Craftsvilla not only helps artisans to sell […]