Five Keyword Research Tools to improve your SEO

Let’s face it, you can have killer content on your website or blog, but if no one can find it, there is no real point of it. One of the best ways to make your content more findable is by knowing what people are searching for and target those keywords. Keyword research is part of […]

How to Turn Your Blog Posts into Videos in Four…

If you look at the kind of content that is being viewed constantly among a wide audience demographic, video content clearly comes out on top. The rapidly increasing popularity of videos is one of the top influencer marketing trends. Not only are videos more entertaining to view, they also share information in a more engaging […]

5 Important Metrics of Facebook Ad Campaigns every influencer needs…

Being an influencer and building your network as a blogger, in today’s day and age, is not an easy job. From constantly uploading quality content on leading social media platforms to engaging with your audience and growing your followers list, it is a round-the-clock job which demands a lot of attention and time. One of […]

How to Join Instagram Pods and Are They Helpful?

The main goal for brands and influencers on Instagram is to get a large number of followers and likes. As Instagram is becoming one of the most important channels for influencer marketing, it is also getting more competitive. One of the most effective ways to expand your follower base is to have your posts show […]

Google tools all content marketers should use

Content is any brand’s most powerful weapon, which can be used to fulfil marketing and branding objectives. Whether you are just beginning your content marketing efforts or you are already a pro at it, there is always scope to improve. The tools you use and the strategy will have a significant impact on the result. Here […]

Top influencer campaigns of 2017 and how they can be…

As we approach the end of 2017, it is time to look back at the top influencer marketing campaigns of the year. From advertising on social media to content marketing, 2017 has witnessed a plethora of campaigns that have kept us on the edge of our seats. However, influencer marketing has emerged as the clear […]

9 Common Content Marketing Mistakes That Will Hurt Your Brand

2017 was in many ways the year of content. Marketers were increasingly beginning to realize the importance of a comprehensive content marketing plan in their overall marketing strategy. Content marketing extends much beyond the scope of traditional advertising. It offers a unique way for your consumers to learn more about your brand philosophy and connect […]

Micro-Influencers vs. macro-Influencers: which ones are more effective?

In 2017, influencer marketing on Instagram grew to a $1 billion business and this number is projected to double by 2019. A casual scroll-through on Instagram, the most important channel for influencer marketing, will throw up a large number of posts with popular hashtags like #ad or #sponsored under them. Brands have quickly begun to […]