Google tools all content marketers should use

Content is any brand’s most powerful weapon, which can be used to fulfil marketing and branding objectives. Whether you are just beginning your content marketing efforts or you are already a pro at it, there is always scope to improve. The tools you use and the strategy will have a significant impact on the result. Here […]

Top influencer campaigns of 2017 and how they can be…

As we approach the end of 2017, it is time to look back at the top influencer marketing campaigns of the year. From advertising on social media to content marketing, 2017 has witnessed a plethora of campaigns that have kept us on the edge of our seats. However, influencer marketing has emerged as the clear […]

9 Common Content Marketing Mistakes That Will Hurt Your Brand

2017 was in many ways the year of content. Marketers were increasingly beginning to realize the importance of a comprehensive content marketing plan in their overall marketing strategy. Content marketing extends much beyond the scope of traditional advertising. It offers a unique way for your consumers to learn more about your brand philosophy and connect […]

Micro-Influencers vs. macro-Influencers: which ones are more effective?

In 2017, influencer marketing on Instagram grew to a $1 billion business and this number is projected to double by 2019. A casual scroll-through on Instagram, the most important channel for influencer marketing, will throw up a large number of posts with popular hashtags like #ad or #sponsored under them. Brands have quickly begun to […]

5 Crucial Steps Towards Building Your Network as a Blogger

If you want to become a successful blogger, networking is an essential attribute you need to work on. Networking helps to expand the reach of your readership, which is every blogger’s ultimate goal. You might have amazing, original content, but without anyone to read it, it will go to waste. Building a brand for yourself […]

Why Instagram Is the Most Important Channel for Influencer Marketing

Remember the days when people used to ask for your phone number if they wanted to reach out to you? Today, they’re much more likely to ask you for your Instagram handle instead. Instagram has exploded into one of the biggest social media platforms today, with 500 million active daily users. That’s 500 million people […]

How Influencer Marketing Can Help Restore Trust In a Good…

For a business to flourish, you need to reach your consumers in a way that inspires trust. Gaining your consumer’s trust is the only way to establish a long-term relationship with them. Since trust is the real currency of marketing, businesses that are not trusted, do not grow. One of the fastest growing forms of […]

Top 10 Instagram Fitness Female Influencers that you should follow

To include exercise in your daily routine can be a challenge. Following an exercise is easier when it is pictorially represented and Instagram is the right place to look for it. With the pandemic in play, it has never become more important than to keep a good track of your health and fitness. Today, several […]