Influencer Interview – Lata Tokhi

As a part of our #InfluencerSpeaks series, we bring to you some interesting insights into Blogging. This week we interviewed Lata Tokhi, a Mom of three kids. Lata is a Lifestyle Blogger who is popular for her unique parenting style. Here’s what she had to tell us about her journey so far: 1. Can you […]

Snapchat stories Vs Instagram stories

Always contemplating as to which social media platform you should be more active on when it comes to updating your daily live steam stories? Well yes, the confusion is more likely between Instagram and Snapchat. Snapchat is, of course, the big daddy behind this concept. It introduced the idea of stories and took live streaming […]

Why it is Important for Retail Brands to Adapt Influencer…

In the past, every marketing channel, like T.V, Print, Radio, etc., has helped retail brands understand and cater to the needs and demands of their customers. Therefore, when it comes to understanding and influencing consumer behaviour, retail brands always have the upper hand. However, the situation is not the same now. With consumer behaviour shifting […]

Top Digital Influencers in Mumbai

In the recent few years, more and more companies are moving towards influencer marketing for their business. From blogging to vlogging, from Twitter to Instagram, digital influencers have been assisting businesses to create brand awareness. No matter whether you are looking to follow Mumbai-based influencers to know about the trends or looking to collaborate with […]

Case Study: Influencer Marketing for Casa Grande

Introduction: Casa Grande Private Limited is a Chennai based real estate enterprise which started in 2004 and is driven by a strong belief of providing top-quality housing across South India. They have developed and sold over 6 million square feet of properties till date. Projects in the pipeline are to the tune of around 2500 […]

Top Influencer Marketing Campaigns of 2016

Another year came to an end, and 2016 has been nothing but productive in terms of influencer marketing. In 2015, influencer marketing began to emerge as an interesting marketing strategy in India. Gradually, many brands realised the positive impact of involving influencers in their marketing strategies. In 2016, we saw many brands considering influencer marketing […]

7 Influencer Marketing Trends That Will Work Wonders In 2017

Influencer marketing has come a long way since the conception of Social Media and the implementation of marketing techniques within the same. Like all successful marketing techniques, influencer marketing will go through the annual rinse and repeat formula as more and more marketers are using the technique in various ways and for various purposes. 2017 […]

List of 10 digital influencers in Bangalore

Influencer marketing has become a worldwide trend in the recent few years. Be it through blogging or social media, marketing with the help of digital influencers has been successful across various businesses. For example, recently, the launch of Axis Bank’s new initiative Thought Factory was trending on Twitter – all thanks to just digital influencers. […]