Case Study: Influencer Marketing for Axis Bank

Axis Bank is the third largest private sector bank in India. The bank is known to offer an entire spectrum of financial services. With 2904 domestic branches and 12,743 ATMs, they serve customers of varied professional backgrounds ranging from agriculture to corporate. One of the first new generation private sector banks, Axis Bank always gives […]

How to increase YouTube views?

Videos have established itself as the most popular source of online media. Since the introduction of YouTube in 2006, many people have taken up video blogging as a hobby, and some people have even started to pursue this as a full-time profession. Now, video blogging (popularly known as vlogging) is one of the popular marketing […]

How to Increase Your Instagram Followers Using Influencers

Social Media today has become more than just a nifty platform to connect with peers across the globe; it’s now one of the most used mediums for advertising and business promotion. One such platform; Instagram, is climbing the ranks as a highly popular advertising and promotion tool, given the number of users (400 million) and […]

Influencer Marketing for B2B Firms

Influencer marketing is an emerging trend that many brands prefer over conventional marketing methods. Influencer marketing is quite different from traditional marketing approaches. Similar to other marketing methods, even influencer marketing can be customized to suit both Business to Consumer (B2C) and Business to Business (B2B) firms. According to Demand Gen Report’s 2014 Content Preferences […]

Case Study: Influencer Marketing for Fashion E-Commerce, Craftsvilla

Craftsvilla is one of the leading Indian marketplaces that sell unique Indian products online. Known for selling handmade, vintage, ethnic, organic, and natural products from India, Craftsvilla connects local artisans and designers directly to global consumers. With an aim to remove mediators between local artisans and their customers, Craftsvilla not only helps artisans to sell […]

Best Practices for Indian Instagram Influencers – 2022 Edition

Social media has increasingly become the crux of numerous marketing strategies for renowned businesses. This trend has now opened up a new dimension for Indian Instagram Influencers as well.   While previously, most brands approached bloggers and influencers based on their blogs’ or websites’ quality, performance, and readership, today, these brands prefer influencers with strong social […]

Why should you amplify the reach of your blog via…

Even before the term “blog” was coined in the late 1990s, the act of blogging was quite prevalent. Back in the late 80s, late 90s, and early 21st century, blogs were available on the web as a standalone unit. Yes, blogs, in those days, were occasionally read, probably commented on, and sometimes bookmarked. Earlier blogs […]

Tips to Increase Facebook Organic Reach

Over the years, Facebook has become a significant medium for brands to promote their products and services as a part of their online strategy. However, the organic reach of these brand pages has been steadily declining over the years. Presently, the organic reach is around 1-2%. It is almost impossible for a Facebook user to […]