Co-creating content with Influencers: Best Practices

With social media, the voice of customer has become the most important tool of marketing. When we decide to buy a product, we not just read reviews online but also ask for recommendations on Twitter and Facebook before we arrive at a decision. Social media has made peer recommendation a huge deal that it is […]

What should a brand expect from Influencer Marketing?

Given that Influencer marketing is the current buzz word, brands are now relying heavily on influencer marketing to target potential new customers and reach fragmented audiences. While planning any marketing activity, it’s important to set a benchmark and have expectations on the ROI. Influencer marketing is no different. How should you measure the ROI of Influencer […]

Blogging as a Career Option

Have a particular interest that you are extremely passionate about? Then blogging is the perfect way to start exploring your interest. Blogging is a hobby or a way to build your brand. It is a powerful tool, which can be a great PR for you and your brand. A blog is a simple, easy-to-use platform […]

Influencer Marketing–Final nail in coffin for traditional marketing?

Voice of the Brand or Customers? Social media marketing has brought about a quantum shift in the way marketing is done. It has moved the focus from “The Voice of the Brand” to “The Voice of the Customer”. The balance of power in the purchase funnel is now more skewed towards the customer & his peers, […]

Popular Influencer Marketing Campaigns in India

The latest buzz word in the digital marketing world that is steadily catching up with brands is ‘Influencer Marketing’. Western companies have leveraged this strategy of marketing for the past few years and the trend is quickly catching up with Indian brands as well. Brands in India have actively come up with successful influencer campaigns […]

Top Platforms to discover Influencers for your Brand

With the quick rise in demand for Influencer Marketing, there is a need for tools and platforms to aid brands identify the right influencers and engage them. Many platforms have cropped up that either aid you to identify the influencers yourself via a DIY tool or connect you to the right influencers for your brand […]

Top 10 Lifestyle Bloggers in Chennai

The lifestyle trends and changes in mindset are often influenced by Lifestyle Bloggers. Many of these ever-evolving influencers have recently swarmed on various social media platforms. We have found the 10 best lifestyle bloggers from Chennai below:   ? Makeup Martini Having started blogging in 2014, Pavithra is a true inspiration. She covers lifestyle, fashion, […]