Top Indian Instagram Influencers to Follow in 2022

The rise of instagram as a platform has brought talented and skilled individuals or should we say “Influencers” to the forefront by providing them with a platform to showcase their creativity and connect with their audience.  Who are the top Indan instagram influencers to follow in 2020?  Well, we have curated a fine list of […]

3 Brands That Proved Influencer Marketing Campaigns Don’t Always Work!

Picture this. You are scrolling through Instagram, Virat Kohli’s latest post catches your eye. He is sporting some cool new kicks and you instantly look it up. The fitness blogger you religiously follow just posted about an all-new energy supplement, and since you trust their expert opinion, you go ahead and place an order for […]

Top 17 Tech Bloggers in India To Follow

Do millions of neurons go haywire inside your brain when you chance upon a new breakthrough in technology? Do you scrounge the internet looking for the latest tech trends? Do you want to know about tech gurus who can fetch you all sorts of insights? If you are thinking  ‘yes’ while reading the above lines, […]

Top 11 Parent Bloggers in India – 2022 Edition

Children are crucial for determining the future of this world and hence, parenting is the crux for building this future. Our future heroes need their parents’ guidance to be powerful and happier during their later ages. So if you are first-time parents looking for advice, tips or any questions related to parenting, your search ends […]

Top Automotive Bloggers You Should Follow – 2023 Edition

Buying your dream vehicle is an elaborate process that requires detailed research be it a car or a bike. But how do you know go about it? You can use the help of an automotive blogger. Who are automotive bloggers? An automotive blogger will provide you with a detailed,and clear idea of different automobiles and […]

Top Photo Bloggers in India in 2022

Photography has become truly democratic over the years, as today, cameras cost much lesser than a few decades ago and more easily accessible. Sometimes even our smartphones are enough to capture great pictures. This has inspired and made it possible for many people to pursue their passions and hobbies in the world of photography. We […]

Performance Marketing and Influencer Marketing : The Dynamic Duo

Any given digital consumer has a unique journey. With more time and an increased number of touchpoints now, this journey only continues to grow in complexity. The lockdown has witnessed a massive surge in data usage. Since the 19th of March, 2020, there has been a 13% increase in Internet consumption. Given these market conditions, […]

Popular Influencer Marketing Campaigns in India

Influencer marketing is a term that has risen from the realization of brands about the power of peer influence and customer recommendation over other forms of marketing. Especially in a time, where consumers have started using social media in huge numbers and have been public about their views about brands and products, brands have realized […]