Influencer Marketing strategy || 5 common mistakes that brands make…

Influencer Marketing strategies have shaped the next big thing for almost every brand which focuses on online marketing. Getting the attention of the audience is very important these days when it comes to choosing an influencer marketing strategy. While this industry is expected to reach new heights, brands still make mistakes in implementing their social […]

Why Divija Bhasin’s Content Is The Need Of The Hour!

Divija Bhasin is a young psychologist who takes over Instagram to educate people and spread awareness about mental health. She has a Masters of Psychology from the University of Bath in England. She started her digital journey by putting up videos on TikTok and eventually moved to Instagram, where she puts up informative reels by […]

11 Trending Instagram Musicians You Must Follow in 2022

Be it a stressful day at work, a happy moment in life or another new day filled with excitement, we always resonate with good music to complement these moments. And, that’s what makes an Instagram musician such a loved influencer across all sections of society. Whether you’re a micro-influencer looking to collaborate with other Instagrammers […]

Nidhi Nagori Taking Over The World One Post a Day

Today’s generation is very aware of the opportunities that life can offer them, as they should be. They are certainly proactive and eager to take these opportunities and spin them to their advantage. But with so many prospects and platforms, it is imperative that people possess the right information and act on it accordingly. The […]

Branded Content And Influencer Marketing In India

With the introduction of social media platforms in the field of digital marketing, influencers scaled up to be major players in this restructured advertising world. Today, more and more brands have started integrating their marketing strategies with social media influencers and moving towards a symbiotic existence through branded advertising and content exhibition. Did you know […]

Influencer Marketing Report 2021 For India | Influencer.in

Influencer.in launches Influencer Marketing Report India 2021 Key Insights The majority of respondents were female and were from the age group of 18-40. The youth of today are taking up Influencer as a full-fledged career as compared to before. Beauty, Fashion, and Lifestyle categories continue to rule the roost while Travel has taken a backseat […]

Hashtag Marketing: Why it’s time to #RevampYourHashtagStrategy

Before the advent of Twitter, the hash symbol (#) on the keyboard was simply a symbol called the pound symbol. This seemingly simple symbol that had an even simpler usage, such as denoting numbers, back in the “no social media” days has now become a tool to reach people worldwide, align interests, create a customer […]

How to Use Reels On Instagram To Scale Your Brand

Although it took 2 years for Instagram to surpass 1 billion active users, TikTok only took 1.5 years. TikTok stands to be the most successful example for short video-based platforms. App developers everywhere realized the potential of short videos, leading to the rise of many similar platforms/features on existing apps.  Reels on Instagram was one […]