Gaming
Gaming Influencer Marketing
To spread awareness about the BGMI comeback and get it back to being the best battle royale game. BGMI aimed to create a positive brand image and impression of the battle royale game by making use of well-known gaming influencers.
To carefully create awareness about BGMI comeback with a positive impression.
To promote the battle royale game as a separate entity from PUBG and to attract a positive image for the brand.
Instagram is known to be GenZ’s social playground, and Youtube too is a big platform for all BGMI players and enthusiasts to watch videos and streams of other pro-Youtube gaming influencers. Hence, these platforms were chosen.
We carried out an in depth analysis and the metrics and conversions of YT videos. Along with tracking how our partners are doing and what type of content is working best for them, we created an extensive report. Then made use of the best and top gaming influencers in our strategy and put the right result yield strategies to use.
Mortal is one of the best BGMI streamers in the Industry. His streams educating the audience about the game as to how it was different during launch helped change their perception of the game.
Scout is one of BGMI’s best players and top gaming influencers and is highly respected in the entire community. He was instrumental in creating hype about the game and getting the audience hooked on the game once again.
Dynamo was one of the first people to have played the game, and during the launch, he was one of the top performers for us with his videos about BGMI trending every time in YT’s top trending.
We created a dashboard to track our partners on a monthly basis to understand how they are performing and how their videos are helping the game.
We have received more than 2.2B views since last May for BGMI from our Partners. The game had an incredibly successful launch with no negative press, and we have seen a whooping total of 25M views being tracked during the return of BGMI on the first day.