Dr.Reddy’s, a leading multinational Healthcare company
providing a wide range of pharmaceuticals in India and overseas, made its
first foray into the
nutritional space with Celevida, a nutritional drink for diabetics. Dr. Reddy’s Celevida is a
clinically proven
nutritional meal supplement with 12 immuno-nutrients, high protein, and fiber
content that comes in
two delicious flavors - Kesar Elaichi and Chocolate.
Dr.Reddy’s, a leading multinational Healthcare company providing a wide range of pharmaceuticals in India and overseas, made its first foray into the nutritional space with Celevida, a nutritional drink for diabetics. Dr. Reddy’s Celevida is a clinically proven nutritional meal supplement with 12 immuno-nutrients, high protein, and fiber content that comes in two delicious flavors - Kesar Elaichi and Chocolate.
Dr.Reddy’s launched their new product, Celivida- a nutritional health drink specially formulated for diabetics, with the objective of educating the audience about the importance of building immunity during the pandemic.
They were looking to engage with their target group and build product credibility. Influencer marketing was a great option as it helped increase brand visibility and also build brand trust. Through an influencer collaboration for the product launch, Dr. Reddy’s was aiming at tapping into a massive audience and driving more engagement by creating authentic content via the influencer.
By collaborating with one of India’s leading nutritionists and expanding their digital outreach with a Facebook live session, Dr. Reddy’s were able to achieve their campaign objective.
Dr. Reddy’s Celeivida in collaboration with India’s top nutritionist, Dr. Anjali Mukherjee ran a Facebook live stream campaign on Worlds Nutrition day, 28th May 2020 to answer questions about immunity, weight management and recommended nutrition practices for diabetics and pre-diabetics.
The engaging interactive chat session went live on Anjali Mukerjee’s Health Total Facebook page and was cross-streamed on Celevida’s Facebook page.
The campaign promotion was done through a series of 10 stories, posts, and videos on Anjali Mukherjee and Health Total’s Facebook and Instagram handles. A Facebook event page was also created to give people more information and allow them to set reminders for the event.
The brand and product awareness campaign was indeed a successful attempt in creating awareness about Dr. Reddy’s Celivida, proving that influencer marketing has a great impact on its audience.
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