Women’s Bottom Wear
Influencer Marketing
Go Colors is a pioneer brand, that manufactures different types of bottom wear for ladies with a wide palette of colours and styles. They sought to execute a campaign for Mother’s Day wherein the idea was to collaborate with different kinds of popular mom influencers and make Go Colors the go-to bottom wear brand for every mom.
To leverage engaging mom influencers and fashion Instagram influencers in creating awareness about the brand.
To highlight the USPs of the brand through engaging content pivoting around the different types of bottom wear for ladies and encouraging mothers to make purchases.
We picked up Instagram as the most optimum platform for Go Color’s social media campaigns thanks to the high traction you can garner through reels and stories.
We aimed at leveraging creative fashion Instagram influencers to generate some fun content highlighting the wide multitude of ladies' bottom wear that Go Colors offer. The idea was to position Go Colors as the brand that all mothers find comfort in while conveying that the brand had the ability to cater to all! The hashtag of the campaign that we executed pivoted around Mother’s Day- #MomOnTheGo.
We collaborated with 7 mom influencers from all over India. Moreover, we started the campaign 1 week before Mother’s Day and each of them went live on a particular day, articulating a build-up for Mother’s day.
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